EOTO Reflecting of the Creation of Netflix

Netflix: Disrupting Entertainment

   

 The beginning of this revolutionary company in entertainment was founded in 1997 by Reed Hastings and Marc Randolph. Netflix began as a DVD rental-by-mail service that was designed to eliminate the late fees and inconvenience of traditional video rental stores. 

    Instead of a traditional video rental store the company introduced a subscription model that allowed unlimited DVD rentals for a flat monthly rate. This concept created a major transformation for how we consume media in modern day. 

    In 2007, Netflix revolutionized entertainment when they launched its streaming service, allowing users to instantly watch movies and TV shows online. This major shift rendered DVD rentals and video stores obsolete while creating a popularization of on-demand entertainment that now defines digital media. 

    Unlike traditional television, Netflix gave viewers autonomy over their watching habits and paved the way of concepts like binge-watching and personalized content recommendations.  

    When you think about it, Netflix made entertainment beyond accessible for their users. Beyond that, Netflix reshaped the entertainment industry by investing in original content that forces consumers to acquire Netflix’s streaming service. Netflix not only produce shows but they produced critically acclaimed series like Stranger Things, The Crown, and Squid Game. This moved Netflix to become a large competitor for major production studios influencing the creation and the distribution of global entertainment.  

    While Netflix has had dominance over the entertainment and media industry it has been with some drawbacks. They have influence the rise of binge-watching which raises many concerns about excessive screen time and how it might affect the mental health of its users. Additionally, the use of streaming service has resulted in the decreased use of movie theaters and cable. What does this mean for media companies? This forces media companies to adapt or risk obsolescence.  

    Despite the many challenges that Netflix has endured, they remain at the forefront of innovative entertainment with their continuous  adaption in the market. It created a major disruption in the culture of DVD rentals and continues to redefine media as the years go by. As the industry changes, one can only wonder: What’s next for Netflix?